Document
Status:
OPEN
Job ID:
30149
Title:
Senior Research Analyst
Applications Invited from Countries:
United States
Job Description

Job title: Senior Research analyst 

Location: New York, NY

Duration: 5 Months

Job Description:

Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting CLIENT Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position CLIENT Media as a must-buy and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Client Media and the video landscape in support of advertising and media measurement initiatives. 

Skills:

  • Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.  
    • Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
    • Track all research requests and match to sales revenue on a weekly basis.
  • Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
    • Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
  • Produce and maintain recurring reports including CLIENT Media Viewer profiles, Category analyses for industry verticals, quarterly CLIENT Media Subs by DMA, and monthly CLIENT Media reach as measured by Nielsen and Comscore.
  • Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.